Data transfer and information exchange are insufficiant. Neuroscience tells us that human connection builds the bonds of trust needed for breakthrough collaboration.
The more accurate and real the transmission, the better we connect and come to know each other.
Voice is critical - tone, inflection, pace, colouration.
The energy that is expressed for one idea and not another. Emotional resonance.
So now our pursuit of the best in sound positions us for the future.